NYPD Twitter campaign FAIL

Posted: April 23, 2014 in International, Photos, Police, US

Yesterday the New York Police Department launched a campaign on Twitter which invited people to tweet pictures of themselves with “New York’s finest” using the hashtag #mynypd to promote a supposed good relationship with the community.

The tweet that started it all.

The tweet that started it all.

The campaign however didn’t work out too well for the NYPD as thousands of users sent in pictures of brutality at the hands of NYPD. Commissioner William Bratton pledged to make the use of social media one of the cornerstones of the NYPD’s effort to engage with the community, appointing Zachary Tumin as deputy commissioner of strategic initiatives to oversee the effort. However when asked about the negative depiction of the NYPD Bratton responded saying that he welcomed both types of photos. He said the department welcomed “the extra attention.”

“Was that particular reaction from some of the police adversaries anticipated?” Mr. Bratton said. “To be quite frank, it was not, but at the same time it’s not going to cause us to change any of our efforts to be very active on social media”

By midnight on Tuesday, more than 70,000 people had tweeted about police brutality, ridiculing the NYPD for a social media disaster and recalling the names of people shot dead by police.

 

mynypd1mynypd2

 

mynypd3mynypd4

mynypd5                                mynypd7

 

mynypd8              mynypd9

 

mynypd6

 

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